Health insurance and eSports. How does that fit together?
The combination of eSports and physical fitness sounds unusual at first. But on closer inspection and against the backdrop of health prevention, it makes sense.
Lukas Richter explains in an interview with Patrick Baur and Marc Keil why the BERGISCHE KRANKENKASSE has a Head of eSports in Lukas Richter, which advantages you can also gain as a gamer at the health insurance company through health promotion and why the health insurance company finds digital football/eFootball in Pro Clubs mode exciting.
The interview was part of the live show for the FIFA Pro Clubs EU Masters 2021 on 31.01.2021.