Credit: Ben&Jerry via Instagram

Ben & Jerry sings as a sponsor of FC ST. Paulis ProClub Team

FC ST. Pauli and Ben&Jerry extend their successful partnership. In future, the ice cream manufacturer will support the ProClub team of the Kiezkickers.


After the club and the company implemented a marketing campaign for more diversity, tolerance, and justice with a limited ice cream, named “melting pot”, the partnership is now going digital ways last year.


In the FIFA Simulation Pro Club, the focus of FC St. Pauli is primarily on the National Gaming League. Here the club is represented by two teams. The games can be watched on the twitch channels of the "Kiezkickers". In this league, the team is going to face mainly opponents from Germany, Switzerland and Austria.


The aim of the sponsoring is to support a colourful and diverse gaming world. An innovative tournament format is planned for early 2021. Various online and offline tournaments will be organised around the club's away games. The grand finale is scheduled for summer at the Millantor. The club invites all ProClub players to this tournament and hopes that the participants are already practising hard.