Who is the VBL Sponsor Bevestor?
With Bevestor, a new primary sponsor has entered the Virtual Bundesliga. But who is that anyway?
The still unknown company is a subsidiary of DEKA. DEKA is the bonds-house of the "Deutsche (German) Sparkassen-Finanzgruppe". The Fintech of the Deka-Bank is Robo-Advisor for trading with bonds.
"With Bevestor's Robo-Advisor solution, we want to reach more beginners in the securities business who are dealing with the topic for the first time", says Lothar Weissenberger, the branch magazine "Horizont".
"With the Virtual Bundesliga, we have a partner who, in addition to positive branding effects, allows us to gain qualified leads directly", says Weissenberger.
Bevestor wants to draw attention to itself through jersey advertising and the mention of its name and intends to show numerous advertising videos in the DFL's coverage of the in-house eSports series. Financial experts will explain the topic of investment to fans of the Virtual Bundesliga.
The cooperation between DFL and bevestor will initially run over two VBL seasons.
The headquarters of Bevestor, the "Deutscher Sparkassen- und Giroverband" (German Savings Bank and Giro Association), is also planning an entry into eSport sponsoring.