Esport vs Gaming

What is Gaming?

Gaming is simply the act of playing a game, which makes the word “gaming” an all-encompassing term that includes anyone who is in the front of playing a game. Keep in mind that gaming does NOT have the gambling industry. An analogy that might help is the word “gaming” is equivalent to the word “sports”. Similarly, sports encompass soccer, football, hockey, baseball, and gaming, including specific types of games being played. Massive games include League of Legends (LoL), Counter Strike: Go (CSGO), Hearthstone, and many more.

What is eSport?

eSports is the short form of ‘Electronic Sports’ and is also classified as a medium to enjoy the competitive and professional gaming type. Esports tournaments are in the form of contests held in many online video game podiums with squad-based elements. The best examples of eSports are Call of Duty, League of Legends, Overwatch, and single-player-based ones like Starcraft 2 and Hearthstone. The competition on such platforms comes with prize pools from $1 million to $100 million.

 

Esports Players vs Casual Gamers

A way I like to distinguish between the two is to compare esports to traditional professional sports. For example, when considering basketball, anyone can shoot around for a couple of hours every Saturday or engage in a pickup basketball game at the local YMCA on the weekends. This would be comparable to a casual gamer who spends two to three hours a week gaming. For many people, 10-15 hours a month may seem like a lot of time spent video gaming or playing basketball. However, from the perspective of a professional NBA player or professional gamer/esports player, this pales compared to the 10-15 hours a day they spend perfecting their craft.

 

In conclusion, knowing the difference between ‘gaming’ and ‘esports’ is a slight but pertinent distinction essential to understand when crafting brand marketing campaigns for respective audiences. Also of note is general audience demographics (i.e., age and gender) and the influencers and marketing tactics that resonate within each group.

 

Source - Sade Ayodele in Taylor